content marketing strategy 2019

7 Reasons Why Small Businesses Need Content Marketing

Paid ads have long been a very popular and effective way of attracting new customers. Since retargeting has exploded, paid ads have helped businesses reduce cart abandonment, and retain customers. But unfortunately, paid advertising is no longer as effective as it once was. It is estimated that more than 600 million devices have ad blockers installed and 11% of the global internet population is blocking ads on the web.…

digital marketing

The Changing Face of Digital Marketing

The digital marketing landscape is always changing, and 2018 is no exception. We take a look at how online marketing has changed, and what you need to know to adapt. When you look at digital marketing today, a lot has certainly changed. Social media has grown significantly, and it’s no longer simply a means of staying connected with friends and family. It’s now a powerful platform to launch ad…

Video Marketing

How Presentation Marketing Videos can Increase Your Website Conversions

Need to create a video for your product or service? Struggling to find the right format? Try to speak to your audience in a direct way – as if they were sitting in front of you. Lidia Bastianich. Martha Stewart. Bobby Flay. Anyone familiar with popular cooking shows on TV will recognize these names. If you’ve watched a few of these shows you’ll notice that they all have something…


The Benefits of Social Media for the Hospitality Industry

Social media marketing has revolutionized how we interact with businesses and each other. That’s why it’s important for businesses in the hospitality industry to understand how to effectively deliver their message via social media websites to reach their customers. Over the past few years, social media has changed the way we do business. We build followers, share information in real time, and even provide customer service on platforms like…


Best SEO Tools for Auditing and Monitoring Website Performance

When it comes to search engine marketing there are so many things to consider, especially in terms of sudden algorithm changes. This can leave marketers confused, and also concerned about their rankings. This is why you should use a variety of SEO tools to make sure that you can constantly monitor your website’s performance and make changes when needed. Here are some of the best SEO tools to monitor…