Blog Content Creation
As top-of-sales-funnel content, blog posts are used to increase brand awareness in search engines and attract new website visitors with relevant, valuable copy that emphasizes visual storytelling. Every piece of JLT Creative blog content is crafted by industry-focused writers in conjunction with content marketing strategists and project managers.
Combining client guidance and search engine optimization best practices, writers begin by mapping out each blog post to ensure topics, titles, keywords and formatting are designed to engage targeted audiences and support your business’ commercial goals. Once posted, articles are analyzed for performance. These metrics inform future blog posts and allow your content creation team to maximize results.
eBooks & White Papers
Representing middle- and bottom-of-funnel content marketing assets, JLT Creative eBooks and white papers can be gated to capture customer contact information and generate sales qualified leads. eBooks are truly a hybrid of infographic and white papers, marrying bite-sized chunks of actionable information with eye-catching custom graphics. They are an ideal product for grabbing and holding audience attention.
White papers take a more in-depth approach, featuring thoroughly researched copy that dives deep into subjects with commentary and analysis. While more text-focused than eBooks, white papers are also formatted for visual appeal with brand logos, colors and imagery in the header, footer and margins.
Full Service Email Marketing
Utilizing data-driven expertise and promotional best practices, JLT Creative content writers work side by side with marketing automation strategists and project managers to create newsletters that engage and build your email list. Writers also craft promotional emails to share information regarding brand updates, events and campaigns across distribution lists using email templates that include custom illustrations and CTAs.
Email copy can also be distributed and managed across all major email service providers and marketing automation tools. From brand awareness to thought leadership to lead generation, newsletter and other email content is designed from the ground up to serve specific client needs and target audiences at every stage of the sales funnel.
JLT Creative’s writers can also provide detailed website copy that incorporates SEO best practices along with in-depth exploration of unique products, services and value propositions. Landing page copy is designed for maximum readability and lead generation.
Infographics & Asset Design
JLT Creative infographics are designed to transform data into engaging storytelling. Creating a compelling, brand-centric narrative in conjunction with content writers, marketing strategists and project managers, graphic designers use 2D imagery, characters, illustrations and stylized icons to break down complex topics into easy-to-understand visual content.
JLT Creative’s infographics come in a variety of sizes and are effective when embedded in blog posts in their full size, published in resource centers, and used in marketing automation. In addition to infographics, JLT Creative provides a wide range of asset design services, including custom illustrations for blog and social media posts and clickable call-to-action buttons to help drive conversions.