The Changing Face of Digital Marketing
The digital marketing landscape is always changing, and 2018 is no exception. We take a look at how online marketing has changed, and what you need to know to adapt.
When you look at digital marketing today, a lot has certainly changed. Social media has grown significantly, and it’s no longer simply a means of staying connected with friends and family. It’s now a powerful platform to launch ad campaigns, monitor your brand’s popularity, and provide reliable, fast customer service. There has also been a significant change from offline to online marketing during the last five years, and digital PR became incredibly powerful.
It’s no secret that content marketing is reaching untold heights and it is predicted that content marketing has the potential to be a massive $300 billion industry by 2019 if investment continues at current global levels. Although content marketing has been around for more than a decade, the last five years has truly seen a significant rise. Going hand-in-hand, mobile SEO is also exploding; with more mobile connections that people in the world, mobile marketing is undoubtedly the fastest growing media by consumption. As a result, mobile content is becoming far more popular than desktop content.
In short, these are the five biggest trends in digital marketing today:
- Digital advertising
- Content marketing
- MarTech and AdTech
- Mobile SEO
- Blockchain Technology
What Small Businesses Need to Know
Here’s what you need to know as a small business owner, to stay ahead of your competition and be successful in digital marketing:
- Artificial intelligence is on the rise. Artificial intelligence (AI) is a significant force in 2018, and marketing is at the forefront of AI use. Both Facebook and Google AdWords use AI to help refine the audience your ads are shown to, and AI goes much further than that.
- Digital assistants and voice search. Just take a look at Apple’s Siri, Amazon Echo’s Alexa, and Microsoft’s Cortana, to see how important digital assistants will be in the near future. They will completely change how we do business, and how your customers experience your brand.
- Focus on Smarketing. The idea is to stop thinking sales and marketing are separate from each other. B2B marketing will gain a lot of traction in 2018 by using Smarketing to deliver better sales results and customer acquisition.
By understanding the buying journey, focusing on modern trends, and having a solid content strategy, you can use modern digital marketing techniques to significantly boost your business and ensure that your customers enjoy a better buying experience.